Lakehouse

Digital Experience Development

We design and build digital experiences that work online, in-store, and everywhere in between.

What It Is

We build digital experiences that people actually want to use. That means web applications, mobile products, interactive installations, and everything that lives on a screen -- whether that screen is in someone's pocket or mounted on the wall of a museum.

Most agencies focus on one side of the screen. They build websites, or they build apps, and they stop there. We think about the entire experience -- from the moment someone picks up their phone to the moment they walk into a physical space and interact with a kiosk, a display, or a wayfinding system. The digital layer should feel seamless across all of it.

Physical + Digital

Some of our most interesting work lives outside the browser. We design and build digital experiences for physical environments -- places where people show up in person and interact with technology as part of a larger experience.

That includes:

  • Retail and in-store experiences -- interactive product displays, digital signage that responds to context, and checkout flows that bridge online and offline
  • Museums and exhibits -- immersive installations, interactive exhibits, and digital storytelling that brings collections to life
  • Hospitality -- guest-facing technology for hotels, restaurants, and event venues that feels intuitive and on-brand
  • Corporate environments -- lobby displays, meeting room systems, and internal tools that reflect the organization's identity
  • Wayfinding and signage -- digital navigation systems for campuses, hospitals, airports, and large venues where finding your way matters

What ties all of this together is the same design rigor and engineering quality we bring to any digital product. A kiosk in a hotel lobby deserves the same attention to detail as a consumer mobile app.

Our Approach

We start by understanding what the experience needs to accomplish -- not just what it needs to look like. That means talking to the people who will use it, mapping the journey they will take, and identifying the moments where technology can make things better instead of getting in the way.

From there, we move quickly into prototyping. We believe in showing work early and often, testing with real users, and iterating until the experience feels right. We are not precious about our first ideas. We are precious about the final result.

On the engineering side, we build with modern frameworks and proven patterns. We care about performance, accessibility, and maintainability -- because an experience that loads slowly, excludes people, or falls apart after six months is not a good experience.

Who It's For

This service is for organizations that need digital products built well. That could mean a startup launching its first web application, an enterprise redesigning a customer portal, or a cultural institution creating an interactive exhibit.

We work best with teams that have a clear sense of what they want to achieve but need a partner who can figure out how to get there. If you know what success looks like but need help with the how, we should talk.

We are especially well-suited for projects that cross the physical-digital boundary -- where the experience extends beyond a browser window into spaces where people live and work.

Outcomes

When we build a digital experience, the result is a product that works -- for the people using it and for the organization behind it. That means higher engagement, better conversion, and fewer support tickets.

For physical-digital projects, the outcome is an environment where technology enhances the space instead of complicating it. Visitors navigate intuitively, interact naturally, and leave with a stronger impression of the brand.

We also deliver clean, well-documented codebases that your team or future partners can maintain and extend. We are not interested in creating dependency. We want to build something that lasts.

Related Services

Case Studies

McDonald's In-Store Digital Experience
McDonald's · While at Huge

Reimagining the in-restaurant experience with interactive kiosks, digital menu boards, and a unified ordering platform.

digital-experienceexperience-strategy
View case study
Huge Café: Inventing the Future of Retail
Huge (Internal Venture) · While at Huge

Huge opened its own café in Atlanta to prototype the future of retail -- from social vending to anonymous loyalty powered by computer vision.

digital-experienceexperience-strategytechnology-strategy
View case study
Lowe's Red Vest Now: Scaling Expertise Beyond the Store
Lowe's · While at Huge

A knowledge platform that connected Lowe's customers with remote experts, putting human expertise at the center of a technology-first retail strategy.

digital-experienceexperience-strategydevelopment-services
View case study
Reimagining PGA.com
PGA of America · While at Huge

A ground-up redesign of PGA.com that connected golfers with coaches through personalization, data, and a content platform built to grow the game.

digital-experienceexperience-strategydevelopment-servicestechnology-strategy
View case study
Lowe's E-Commerce: Relationship Commerce
Lowe's · While at Huge

Redesigning Lowe's digital commerce experience around relationship-driven personalization to close a significant conversion gap.

digital-experiencedevelopment-servicesexperience-strategy
View case study
Delta Air Lines Mobile Flight Operations
Delta Air Lines · While at Avanade

Equipping 21,000+ flight attendants with a mobile sales and service platform that transformed in-flight operations and customer experience.

technology-strategydevelopment-servicesdigital-experience
View case study
Global Bank: Aligning Physical and Digital Experiences
Global Financial Institution · While at Capgemini

Merging physical and digital banking to deliver cohesive, personalized experiences for high-value clients across multiple countries and channels.

digital-experienceexperience-strategytechnology-strategy
View case study
Financial Services: Next-Gen Marketing Platform
US Financial Services Company · While at Capgemini

Reimagining the digital experience across 200+ brand websites with unified marketing automation, personalization, and accessible design.

digital-experiencetechnology-strategydevelopment-services
View case study
American Bank: Home Loan Digital Experience
Leading American Bank · While at Capgemini

Revamping a leading bank's home loan website with personalized omnichannel experiences, replacing legacy systems with a unified content platform.

digital-experiencedevelopment-servicesexperience-strategy
View case study
Global Automaker: Digital Transformation at Scale
Global Automotive Manufacturer · While at Capgemini

Transforming a legacy automotive brand's digital platform to deliver omnichannel customer experiences across 52 countries and 3,000 dealerships.

digital-experiencetechnology-strategyexperience-strategy
View case study

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We would love to hear about what you are working on.

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